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Introducing Virtual Open Houses & Tours of Homes

Mar 30, 2020
During this period of rapid change and uncertainty, we’re here to help you serve your customers while also keeping yourself, your family and the community healthy and safe. The necessary restrictions in response to the COVID-19 pandemic make customary, in-person, interactions like open houses and home tours difficult, if not impossible. By adapting to these restrictions, we will continue to make the market work. To facilitate this, we’ve added the ability for you to schedule virtual open houses and tours of homes in Flexmls Web.

Who Does This Benefit?

Agents who want to show a home virtually instead of in person will benefit from this feature. Use it to host an open house for prospective buyers or to schedule a virtual tour of homes for a group of agents in your market. You can use any online communication service or event tool -- such as Facebook, Zoom, or Microsoft Teams -- to schedule a live online walk through of the home. Home buyers or agents can join your virtual open house/tour and view the video via the camera on your phone or via a shared presentation. Anyone who joins will be able to ask you questions in real time.

Pro tip: Save time and effort by recording the event and uploading the recording to the listing as a virtual tour or video so you don’t have to hold the virtual open house repeatedly! Just make sure not to include contact information in your posted video.

What Has Changed?

To accommodate virtual open houses and tours of homes, new options are available on the New Open House and New Tour of Homes pages. Under the new Virtual options, you can add a link to an online event, along with a description for the link. Upcoming virtual open houses and virtual tours can be viewed in the same places where you are used to seeing open houses and tours of homes.

When you’re viewing listings on the search results page, click the Detail tab, and then click the Open House or Tour of Homes link. For virtual open houses and tours of homes, a clickable link will be displayed in the new Link field.

For 5 quick tips on how to set up your listings for virtual success, click here to read a post from Inman. You can also view NAR’S latest guidance on conducting open houses here.