Safety Best Practice Guidelines for REALTORS®

Safety Videos from NAR


Have a Buddy

It is important to have a designated buddy and a prearranged distress code. Share and practice your distress code with your office, colleagues, family and friends. Use it any time you feel eneasy. Know in advance whom you are going to call when:

  • Your instincts tell you to get help
  • You’re just a little nervous
  • You need help at an Open House

Know who you are dealing with

Let your office or buddy know who and where you are meeting.

  • Meet new clients in the office or a busy, well-lit location; a Safe Harbor location is ideal
  • Get the make and license number of the client’s car
  • Photocopy or take a photo of the client’s driver’s license and send it to your office or buddy


Things to think about when using your personal photo for marketing:

  • You are a professional and your marketing photo should be too.
  • Photos tell a story — what do you want yours to say? (avoid glamour shots, showing expensive jewelry, etc.)
  • Photos posted online are out there forever — even if you delete them.

Social Media

Everyone loves to share their personal life and business on Facebook, Twitter, etc., and it can be a great marketing tool, if used properly. Consider having two accounts — one for business that is open to anybody, and one for family & friends, where you control who has access to your personal info. Remember — your friends have friends that you know nothing about.

Social Media can be your best friend or your worst nightmare!

Open Houses

  • Establish escape routes from each level. Check all exits and unlock doors, fences and gates.
  • Keep your keys and cell phone with you at all times.
  • Park where you won’t be blocked in.
  • Notify neighbors that you are there.
  • Bring a friend, local lender, or work as a group with contact throughout the open house.
  • Keep your purse and personal belongings in the trunk of your car.
  • Be cautious of your dress — do not wear expensive jewelry; do wear shoes you can run in.
  • Walk behind your clients and stay by the door.

Cell Phone

Your phone can be your best friend in a bad situation!

  • Keep your phone close at all times
  • Always leave your phone on
  • Keep your phone fully charged

Trust Your Instincts

Danger is not always easy to identif. Learn to recognize and trust the signs that something isn’t right:

  • Gut feelings
  • Apprehension
  • Unexplained fear
  • Hesitation

Fight or Flight

  • Yell “FIRE” to get attention
  • Run and call 911 when you are able to
  • Use your key fob panic button to draw attention
  • Get some self-defense training
  • If you decide to carry personal protection — know how to use it
  • If you strike — mean it!

Safety First

We are not trying to scare you; real estate is generally a very safe profession! By making you aware of the possible dangers and remind-ing you to think of safety first, we can reduce the risk potential.

Beverly Carter was a well-known REALTOR® that lost her life to someone who targeted her because of her profession. Now is the time for us to rethink our business practices and learn to protect ourselves.

Download the ECAR Safety Best Practices PDF

Download the ECAR Safety Guide Brochure PDF

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